Reframing
Change the script in policymaking.
As political scientists Frank Baumgartner and Bryan Jones observe, “[If] disadvantaged policy entrepreneurs are successful in convincing others that their view of an issue is more accurate than the views of their opponents, they may achieve rapid success in altering public policy arrangements, even if these arrangements have been in place for decades.”
…if redefining a problem raises its salience-as manifested by widespread public activism, intense and favorable media coverage, and marked shifts in public opinion polls-politicians respond.