CEAP commissioned Zurkow and Rothberg to create a primary, scalable illustrative identity for the Center, who “conducts, supports, and disseminates research that contributes to the protection of both animals and the environment. The Center has three distinguishing features: (1) its focus on highly credible, evidence-based research that will provide usable knowledge and policy recommendations to decision-makers and advocacy groups; (2) its emphasis on the integration of environmental and animal protection issues; and (3) its attention to fostering collaboration between scholars and private-sector change makers around the world.”